In line with the ASEAN leaders Master Plan on ASEAN Connectivity (MPAC) 2025, adopted by the ASEAN leaders in Vientiane, Lao People’s Democratic Republic on 6th September 2016, ARFF surge forward to fulfill the vision of MPAC 2025 - “To achieve a seamlessly and comprehensively connected and integrated ASEAN that will promote competitiveness, inclusiveness and a greater sense on community”.

​

To achieve the MPAC 2025 vision, ARFF crafted the connection, collaboration and relationship among the ASEAN business communities and contiguously establish the route to improve and increase the results of such activities.

​

ARFF has designed signature programmes to connect members with ASEAN business communities such as the ASEAN Outstanding Business Award (AOBA), ARFF Franchise Expo (AFEX), ARFF Regional Networking Day and etc.

​

In the effort to continue with promotion of investment and trade across the region, ARFF needs to significantly enhance the infrastructure for the business community in Malaysia. This will prepare and strengthen the business community to become more competitive in the international platform.

​

​ARFF has developed many opportunity for knowledge sharing and skill transfer to allow business communities across the region to advance their development goals towards a better quality of life, by understanding relevant business challenges and building more constructive business collaboration.